5 Ways To Learn Everything You Wanted To Know About Web Analytics

By Mike Gates

Businesses and marketing seem to have a new tool that has generated a lot of excitement in this information age. Web analytics is a generic term for software that analysis or taps into the data generated by people visiting website and generating business in general. Everything you wanted to know about web analytics is available to anyone willing to take the steps to seek it all out.

Any good truth seeker now-a-days will start the search on Google. With a few keywords or phrases about web analysis or web traffic data you could suddenly find yourself on a search page with more links than you can count in a day. Luckily, most of the links you are going to be interested in are going to be on the first couple of pages. Of course, many of those are also the links Google and friends want you to find, so be picky.

Wikipedia.org is another good place to start, considering the vast categories selections and the close moderation by avid users, and the depth with which many subjects are treated. People who care about a topic write and maintain that topic. Though credibility may sometimes be in question, the structure and layout of the articles make them useful launching pads when looking to learn something new.

Google and Wiki's offer myriad of links to follow to delve further into web analysis. Google showers the searcher in links, however something to keep in mind is that not all of those links are useful. One must take the time to skim through summaries to insure that you'll find what you're looking for there. Of course, another rule of thumb is to stick with the first two pages, beyond that it's rarely relevant.

An article for Wikipedia will generally include a few links that will shed a light on anything you're still in the dark about. These external links at the end of the article are excellent sources, since they are typically the main vein from which the information was mined to write the wiki.

Libraries hold a vast collection of resources, electronic, analog and textual, that can serve to help you find what you are looking for. Often times people forget how much information can be housed and accessed at a library. Despite shifts in how information is stored and shared, libraries have been keeping abreast of the changes. In a library one can find text books or professional journals from respected and knowledgeable experts in the business or marketing world.

The experts themselves can be a source. Frequently, those in the know are professors at universities and therefore are not too difficult to find, once you locate the university and contact them for permission. Sometimes portals at university websites are enough to get one access to these mother lodes of information.

No matter how you get there, knowing everything you wanted to know about web analytics can be a daunting journey, but one worth undertaking. Its the effective and proper use of one's knowledge that can push you ahead of your competitors in reaching your markets and customers. These tips can be useful guides for getting there. - 32621

About the Author:

Sign Up for our Free Newsletter

Enter email address here